Mobile App UX/UI Design for Kuwaiti Investment Platform
ZAD is a Shariah-compliant mobile investment platform combining robo-advisor and trading functionality with a comprehensive approach making investments easy and accessible.
About
Zad is a mobile investment platform that integrates both robo-advisor and trading features while strictly adhering to Shariah compliance.
With its comprehensive features, users are allowed to navigate and manage their investments effortlessly, while ensuring their financial activities remain within the bounds of Islamic law.
Services
- UX/UI Design
- Mobile App Design
- Design System
Industry
Fintech
Market
Kuwait
Client
Zad
The Mission
In the process of developing a custom mobile app, our goal was to assist Zad in offering features for stock trading aimed at everyday customers aged between 20 to 40. The target audience was those desiring to enhance their income but who do not possess professional investment experience. We aimed to provide a secure and user-friendly interface, conveyed in a professional and supportive tone, that would instill confidence in the users.
The Challenge
The primary aim of our project was to develop a visually striking design that is not only clean and approachable but also functional. We focused on simplifying complex features to improve ease of use for potential users. We aimed at crafting a design that would inspire users and optimize their journey through the platform.
Research
As a global agency, we are adept at adjusting to various cultures and their unique characteristics. In this particular project, we conducted an in-depth study of the leading stock trading apps in West Asia, and familiarized ourselves with the tenets of Shariah law.
Identity System
The logo design is a stylized "S" made of two halves to symbolize the blend of traditional trading and innovative automated robo advisory. We adopted a modern "tubing" style with gradients in a white and blue palette typical for fintech app development. At the same time, we ensured the brand's appeal extended beyond digital to a comprehensive suite of collateral elements.
UI&UX Design
We developed comprehensive wireframes as a guide for the product, capturing all functional elements and features for each screen to streamline the design process. We initially targeted the Robo-advisor component, but as the project progressed, Trading mode was added at the client's request.
Wireframes
Our team constructed detailed wireframes as a definitive blueprint for the entire product. Serving as a visual roadmap, these wireframes encapsulated the functionalities, features, and interactions of each screen, enabling us to maintain a uniform and regulated approach towards the design process.
Risk Profiling
Risk profiling in fintech is an improved form of the KYC process that helps us gain a deeper understanding of the users through their risk preferences. This approach enables us to tailor a highly personalized and valuable trading experience, fostering enhanced client satisfaction and stronger customer relationships.
Portfolio (Trading Mode)
The portfolio, a critical feature in an investor's activities, is situated on the main interface showing balances, shares, and portfolios for easy access. We have prioritized the display of the account balance and the individual performance of the shares owned by the client.
Stock Page
The stocks form the cornerstone of the app's operations. We completed a demanding task: incorporating complex functionalities and a comprehensive data structure within a single screen. After some brainstorming, we came up with a tabbed layout that accommodated multiple features within a minimalistic interface.
Discover
On the Discover section, users can explore daily market trends such as hikes and drops, popular stocks, and most active companies. They can check the proposed compilations to analyze the market before making their own investment decisions.
Watchlists
Watchlists are an integral part of the app, serving as a personalized hub for users. This resourceful section enables users to track the performances of the companies they have an interest in effectively.
Orders
Select from four different types of orders and determine either a monetary value or a share quantity, depending on what your budget permits. Review all order details thoroughly and ensure they're clearly understood prior to finalizing.
Portfolio (Robo-Advisor)
As stocks formed the cornerstone of the operations, incorporating complex features and a comprehensive data structure within a single screen became a daunting task. We designed a tabbed layout compiling several comprehensive features like Chart, Profile, Statistics, Order Book, News, etc. into a minimalistic interface.
Launching soon...
Once the stock market app design and localization were completed, the development phase started and is currently ongoing. The application uses multiple official and undisclosed data providers along with a lot of third-party integrations which makes the building part a difficult process.
As a custom mobile app development company, we have gained invaluable experience that enriches our endeavors in trading projects. Inc., and other trading projects. We appreciate the international aspect of this project and have gained a lot of respect for the multi-national product companies that we've had a chance to learn from.
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