Quickee: Fan-creator messaging platform & marketplace
The Quickee media platform originates from Ghana and provides the first-on-the-continent service for fans to get personal video messages from African celebrities.
About the project
Get the best out of your Internet fame. While it lasts.
Quicky was designed to help creators leverage their big moments and connect with their audience on a personal level. It's a messaging platform that looks to help people establish lasting relationships and meaningful interactions.
Services
- Brand Identity
- Web Platform
- Design System
Industry
Social Media
Market
Ghana
Client
Quickee
The Mission
The Quickee brand landed as a startup and required an identity, with a social media platform and ecosystem to encapsulate the entire experience. Culturally, this was one of the most interesting tasks we've ever worked on.
Brand identity system
The base of any identity system is a versatile logo that everything else gravitates towards. In the Quickee case, the fun and friendly nature of the brand needed to be reflected in a dynamic and vivid shape.
Explorations
We first went deep into the exploration of symbolism behind the messaging platform and the joy it brings. A lot of these concepts were reflected in the ancient Adinkra symbols which were a huge inspiration for us.
Final lockup
The final logo was based on the idea of circles becoming complete with every new addition. The more circles – the more connected the world around. Also, the incomplete circle translates into the Q glyph signifying the dynamic nature of the brand.
Style guide
The Quickee messaging platform relied on a wide range of interface mechanics to serve the interactions of a C2C website. To cater to those needs, we developed a massive brand style guide describing the rules of different element use cases.
Brand assets
The Quickee marketing strategy also involved a wide range of physical and digital assets across multiple scenarios.
Web application design
The core of the digital platform was social interaction and modern media experience. The interface had to be both easy to use and lucrative because of the large involvement of celebrities and pop icons.
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